That’s Just the Way They Roll: The Jonas Brothers Release New Single
It was the shot heard ‘round the early 2000s teen-pop boy band world: the Jonas Brothers are back.
The band has been on hiatus since 2013, when they released their last single. As Joe tweeted in Oct. of that year, “please hold while we get our shit together.”
Even then, this news had fans dismayed: they sent out an S.O.S., but assumed it would be the Year 3000 before they heard from the band again. Nick had a notable solo career and Joe headlined the band DNCE, but those who overcame their teen angst with the original trio were determined to hold on until they got what they wanted.
After deleting all their Instagram posts—and doing the same on all other social platforms—fans started believing they would finally get their due. And, sure enough, the band announced on Thursday they’d be dropping a new single, “Sucker,” at midnight.
The single got a music video as well, released at the same time.
It has all the trademarks of a pop anthem: upbeat, catchy, repetitive in a way that somehow isn’t annoying. It’s no complicated work of art, but that doesn’t make it any less good or fun to listen to.
“I liked that it had the traditional Jonas Brothers feel, but felt more sophisticated,” Claire DiMaio said. “Even just the line that they’re ‘stumbling out of bars’ shows that they’re older.”
In regards to their earlier music, “Sucker” bears a lot of similarity to “Burnin’ Up” from their 2008 album. It’s just as catchy, and it has the same general message: the Jonas Brothers are passionate dudes about the women they love. And the fact that “Burnin’ Up” has been streamed over 44 million times on Spotify has a clear message: it’s obviously a formula that works for them.
Not interested in nostalgia? No problem. The Jonas Brothers have clearly grown since their first album in 2006, as one would expect, and they bring something genuinely exciting to the stage now. This is shown in their music video, which brings all the quirkiness and high fashion millenials have come to expect.
In a “The Favourite”-esque castle, the brothers wear a variety of statement pieces as they fence, enjoy tea and—of course—perform on stage. The best part? The objects of their affection are all the brothers’ real-life significant others.
It adds an extra level of familiarity to the performance, as most who used to be super-fans had been keeping up with the brothers’ lives over social media.
Those who haven’t been keeping up with the Jonas brothers, however, weren’t too bothered about their return. With the release of Hozier’s new album “Wasteland, Baby!” there was something for everyone. In that case, Michalah Bell tweeted that she was glad she wasn’t a Jonas Brothers fan so she could listen to the album “on repeat all day without feeling guilty.”
But for fans, the single marks an exciting return of a band that they’ve been listening to and loving for over a decade.
Just a few hours before the single released, Joe quoted his previous tweet and added: “Thank you for holding. Shit = Together. 😎”
As it turns out, fans might get that foretold seventh album after all—and they won’t have to wait until people live underwater to get it.