Athletic Department Adopts Social Media Platforms to Increase Awareness
Empire State Building, NEW YORK—The King’s College athletic program recently gained membership into the National Christian College Athletic Association and the United States Collegiate Athletic Association. Now the program has further developed ways to cultivate the athletic program with the development and launch of a website and mobile app. The website, which is now live at www.tkc.edu/athletics, is meant to be a cohesive place for current and prospective students to learn and explore the college’s athletic options and for current students to stay up to speed with team schedules, rosters and stats. Articles and photos of the teams will be available as the site further develops.
The hope is that the use of the social media, especially the website, can be used as recruiting tools for prospective students, Sports Information Director Grant Olson ('14) said. The athletics website, which is separate from TKC’s main website allows students to see that “yes, we do have athletics.”
As for the mobile app, it’s currently available for Apple and Droid phones.
The free app can be found by searching Droid or Apple's app store for “The King’s College Athletics” and has a variety of features that include information about all teams, a check-in feature, fan wall and directions to all King’s athletic events, literally from “where you’re standing,” according to Olson.
One of the most mentioned reasons for students not attending games is that they didn’t know where the games were or how to get there. The app is designed to provide directions quickly and easily to anyone with a smart phone.
To encourage and improve game attendance, the Athletic Department will give away prizes in exchange for mobile check-ins. Upon reaching a certain number of check-ins from athletic events, users will win free TKC athletic gear. Details of the incentive program are yet to be determined.
With the basketball season wrapping up, the new social media will test run on the sole remaining sport this spring– baseball.