Broadway to close 13 blocks for Super Bowl events beginning Wednesday


MIDTOWN, New York—Broadway will be closed from Herald Square to Times Square for four days this week while the area is used to host several events leading up to the Super Bowl. The Super Bowl Boulevard, which will stretch from 34th Street to 42nd Street, is expected to bring in 1.5 million people from Wednesday to Saturday, according to Sarah Houseknecht, the National Football League’s media liaison for the event. Events will last from Wednesday Jan. 29 to Saturday Feb. 1.

Flags along Broadway promote the Super Bowl Boulevard. Photo by Dean Graham.

“The Boulevard is the epicenter for NFL fans during Super Bowl XLVIII celebrating all things football,” according to the NFL website. Events will include a virtual theater on the Macy’s storefront, autograph signings, concerts and a toboggan run. View the full schedule of events HERE.

All events are free, with the exception of the toboggan run, which costs $5 per ride. You can register for the events online or in person at the Boulevard.

“As for managing heightened pedestrian traffic, we are working closely with the city and law enforcement,” said Houseknecht.

According to the official Times Square website, all cross streets will remain open with the exception of 41st Street.

A fact sheet for residents and local business owners in the area, which was released by the mayor’s office on Jan. 2, states the city’s commitment to making sure “that all necessary steps are taken to mitigate any negative impacts to the community.”

Temperatures in Midtown are not expected to rise about 33 degrees Fahrenheit, according to However, the chance of precipitation during the festivities is low, at just 10 percent each day.

Super Bowl XLVIII will be held at MetLife Stadium in East Rutherford, NJ on Feb. 2. The game, between the Denver Broncos and the Seattle Seahawks, is scheduled to begin at 6:30 p.m. Eastern Time.